Bernardo Romero :: EVP/ECD

This year’s Cannes Lions jury member and Jury President at the London International Awards Bernardo Romero has won 24 Cannes Lions over the past 3 years alone in 10 different categories including innovation, cyber and mobile, 20+ Clios and 3 Grand Clios, 10+ D&Ad pencils - Including the prestigious White one -, a Grand LIA, 4 Gold ANDY’s, multiple One Show pencils, Facebook Awards among others. In 2015 Romero was named number 1 Art Director in the World by Lürzer’s Archive international rankings, with more than 50 publications in the magazine to date. He was also a speaker at the 2017 Cannes Lions Festival and with a full house, he talked about how restrictions can spark innovation. Gatorade, ESPN, Budweiser, Adidas, Mitsubishi Motors, P&G, Telefonica, Nissan, Pfizer, Heinz, Itaú (the largest Latin American Bank), Lilly and Bayer are some of the brands he’s worked with. Bernardo is a Brazilian/Green Card holder creative and when he’s not creating for advertising he’s creating content for TV and streaming platforms like the show “Incredible Proposals” currently airing on Fox Life Brazil.

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TRANSFORMING INEFFECTIVE TWEETS INTO POWERFUL HANDWRITTEN LETTERS FOR CHANGE

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USING A MOBILE TEXTING PLATFORM IN AN UNEXPECTED WAY TO SAVE LIVES

 

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USING INSTAGRAM TAGS TO CHANGE BEHAVIOR

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“MITSUBISHI ASX. THE OFF-ROAD SPIRIT IS ALIVE IN THE CITY.”

 

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“LIFE GOES BY IN THE 4G SPEED. ENJOY EVERY MINUTE OF IT.” VIVO TELEFÓNICA

 

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IN ORDER TO PROMOTE MITSUBISHI LANCER'S NEW DESIGN, WE TOOK A VERY COMMON MOMENT IN EVERY CHILD'S LIFE WHEN THEIR PARENTS DROP THEM AT SCHOOL. THAT MOMENT, WHEN, TO SHOW THEIR INDEPENDENCE, THEY ASK THEIR PARENTS TO PARK FAR AWAY FROM SCHOOL. PAYOFF LINE: “NEW MITSUBISHI LANCER, A CAR TO BE PROUD OF.”

 

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ESPN REPOSITIONING AND REBRANDING

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